Riding high on the wave of publicity generated by Boston Mayor Marty Walsh’s statement that Boston “is not Loon Mountain,” Loon Mountain is pleased to announce it is changing its name to “Boston Mountain.”
“We’ve received so much attention from the mayor’s statement that we decided to just go for it,” said Rick Kelley, Loon’s president and general manager. “It’s a way to align ourselves with a great city and provide a much better snow experience for its residents. Let’s face it, you can only have so much fun on a snowbank.”
The resort’s rebranding will occur alongside expanded gondola service to Government Center, and a new street-style terrain park on Beacon Hill. These changes will help alleviate Boston’s ongoing traffic issues, offer a new recreational outlet for city dwellers, and further cement Boston Mountain’s status as New England’s most accessible mountain resort.
“We hope the people of Boston will take the mayor’s advice to heart, and stop the nonsense,” said Molly Mahar, Boston Mountain’s vice president of marketing, speaking in full support of the mayor’s plea for Bostonians to stop jumping out of windows and into snowbanks.
“The mountain is wide open with the best snow conditions of the winter across three peaks, so people can take advantage of our full progression of terrain parks and our expanded gondola service to downtown Boston,” continued Mahar. “Whenever a window closes, a gondola door opens.”